Brandon Poulter


By age 13, Brandon Poulter had defeated, killed and cooked a 13-foot alligator with his bare hands (true story). Logically, this skillset and Poulter’s love for fitness made personal training the perfect career path to follow. Poulter is now Director of Programming for Olympic Lifting and in his experience has coached Junior Olympic champions, USAW national medalists, CrossFit Games competitors and Division 1 athletes.

*Disclaimer: Clients will not be expected to wrestle alligators as a part of their training. At least not yet.

What made you want to study kinesiology?

I wanted to study kinesiology to learn more about human movement. We all possess the capability to move in so many ways, and I’m interested in how to improve those movements. Whether it’s lifting, CrossFit, getting a cup out of a cabinet or climbing a mountain, I believe better quality of movement equates to a better quality of life.

What’s the worst worst dare you’ve ever done?  

One time I ate a ghost pepper and couldn’t get a sip of water for 10 minutes. To make matters worse, I had to chew on the ghost pepper for 30 seconds. My face was swollen on one side for 10 minutes. I just can’t say no to a good bet.

How did you start coaching olympic weightlifting?

One day I’m sitting outside playing basketball and my neighbor comes up to me and asks if I’d like an internship at a gym. My immediate response is, “of course!”

So, he gives me Matt Bruce’s number and I give him a call. Matt tells me to come into his gym and I show up at this very grungy warehouse-type gym off of Government Street in Baton Rouge. When I walked in, there were 15 platforms and almost all of them were filled with someone doing olympic lifts. I was 17 at the time and the only lifting I had ever done was ¼ squats and bench press. I was instantly fascinated with the speed and precision they were performing. I wanted to learn more. Five years later and I’m coaching olympic lifting at the same gym and online for Brute Strength.

What motivates you?                                                                                                             

I’m motivated by quality of movement. When I see older folks struggling to get out of bed or my parents suffering from aches and pains I think, how can I fix that? I’ve helped a few relatives with pain by just telling them some simple stretching exercises and I’ve seen the benefits that strength training has for joint health.

I incorporate this philosophy into every program I write. I don’t just write programs with the end goal that these people will get stronger. I write programs that build structural integrity for long term health. I ensure that clients will be able to lift and maintain that healthy movement for years to come. It’s so gratifying to know that when I write programs, I’m helping someone improve their overall quality of life.

More from Brandon:

Addressing Technical Issues in the Split Jerk

Train with Brandon Poulter by joining Brute OLY.