Matt Bruce

Brute Strength

Matt Bruce, co-founder of Brute, is an Olympic Weightlifting National Champion and a member of multiple Junior and Senior World Teams. He’s been coaching athletes to gain explosive strength, power and force velocity development since 2006.

Bruce has been led by one of the best in the weightlifting industry, Gayle Hatch. Hatch’s system is used for many top college programs nationwide, including Alabama, LSU, Florida, Ole Miss and Florida State, as well as NFL teams including NY Giants and Buffalo Bills.

You’re the co-founder of Brute, how did it all start?

I was introduced to Michael Cazayoux in 2012 while I was still competing in the sport of weightlifting. At the time, he had just won the Affiliate Cup at the CrossFit Games and he would train at my gym in Baton Rouge when visiting family.

We became close friends and in 2013 decided we could do something to make an impact on people’s training with online programming. We felt that the combination of Olympic Weightlifting and CrossFit would be an ideal mix. We started programming locally for a few regional level individuals and teams and within a year we spread to the national level.

What motivates you?

I’m very internally motivated. If I start something and believe in it, I’ll follow through to the end and do all that is necessary to succeed.

Tell us about what it was like to train under Gayle Hatch, one of the most legendary weightlifting coaches out there.

Training under Coach Gayle Hatch has made a huge impact on my life. Coach Hatch is big on discipline and mental preparation. He trained us like a military squad preparing for battle. Everything was “Yes sir,” “No sir” and “What’s next.” He never allowed music at the gym and carried a sort of “staff” to keep us under control.

The discipline of his coaching style provided me with a series of life lessons that have carried over to my marriage, workplace and overall daily interactions.

I hear you could easily have a second career as a New Orleans tour guide?

Born and raised in New Orleans, I’ve grown a true love for my city and I love showing it off to those who haven’t experienced its unique culture. I was one of the few kids that paid attention in my 8th grade Louisiana History class and I really latched on to the culture and history of the whole state.

I hear you’re an LSU fan?

Not many people in the state of Louisiana are not LSU fans. I graduated from LSU with both my Bachelors and Masters Degrees and also live in Baton Rouge. I guess you can say I drank the Kool-Aid, but I also don’t want to be the only person in Baton Rouge who isn’t a fan.

Train with Matt Bruce by joining Brute OLY.