Workout of the Week 9.18: Brute Body

Matthew Cooper

If you want to look like an athlete, you have to start training like one. That’s why we created Brute Body – so you can get your daily ass-kicking at the gym straight from your phone. Once you live a day in the life of a Brute Body athlete, you’ll want to join the squad. Try it before the next cycle of sign-ups ends for a taste of what to expect on your journey to your most shredded you. Upper ...

Stay Off the Sauce: Banned Substances

Matthew Cooper

A lot of athletes are slammed with the steroid stereotype. We’re big, so there’s no way it’s natural, right? Well, if you’re reading this blog, you already know that’s not true. MOST athletes keep it clean. MOST athletes put in the work, clean up their diet and do it the hard way. Why? Because cheaters are losers. Here’s to you, Brute fam. To staying off the sauce and ending the steroid stereotype. For in-depth convos with fitness industry experts download ...

Prioritize High Intensity OVER Accessory Work

Matthew Cooper

Let’s throw it back to elementary school for a super quick vocab test. Accessory: a minor thing that can be added to a major thing. Accessory work: minor workouts that can be added to your major workouts Aced. 100% Gold star. Unless you flip flopped it. Accessory work should never be the majority of your fitness routine. Remember your roots: high intensity, power output workouts. That’s the good stuff. The stuff that’ll get you climbing up the leaderboard. And that’s ...

Refocus Your Training (Brute Athlete Camp)

Matthew Cooper

“It’s not just on the body, but it’s also in the mind.” – Adrian Conway At the Brute Athlete Camp this October, you’ll get the ultimate Brute experience as you train side-by-side with our world-class coaches and elite athletes to improve mentally and physically. Over the course of the 2-day camp, you’ll get the opportunity to focus on weaknesses you may face as an athlete and learn the processes you can follow to turn them around. You’ll walk away from ...

What Does “All In” Mean For You?

Matthew Cooper

“All-in” isn’t perfection. It’s not this emoji: 💯 It’s not a perfect score. “All-in” isn’t hitting your PRs or hopping out of bed without a snooze or two. “All-in” is your commitment to keep pushing. Because we all oversleep and overeat. But if you’re “all-in”, you don’t give-in. You get up. “All-in” is your unbreakable drive to keep killin’ it. Live your “all-in” in Austin at the 2018 Brute Athlete Camp Let’s shake on it.